February 24, 2005

Best Use of a Tortilla By now the whole world seems to know that the San Francisco Ferry Plaza Farmer's Market is the showplace of foods to visit. What many marketgoers and non-locals don't know is that one of the best single breakfasts to be had in the City is at Cocina Primavera. Owned by Karen Taylor, the canopied stand with the big yellow umbrella in front is your signal to yield for good traditional Mexican flavors. And the foundation of many of these breakfasts entrees--pork punuchos, juevos rancheros, shrimp toastados de ceviche, chilaquiles--are thick, homemade, and organic corn tortillas. These tortillas are the essence of freshness, tradition and downright great eats. A line begins to build around 10:15 and the wait is worthwhile. The tortillas are not pre-made. There's someone working with a bin of fresh masa, pinching out small balls of dough and patting out the tortillas and then cooking on the electric griddle. So yes while it would certainly save time for all to have a make-ahead reserve the owner has decided that flavor and quality is first. Last week I had an order of pork punuchos ($8). The breakfast was made up of two lightly fried tortillas stuffed with chorizo, beans and a sliced hard-boiled egg, all topped with a citrus spiced marinated pork, onions and chopped avocado. I also grabbed a freshly made jamaica (hibiscus flower) agua fresca. The portions are generous, the flavors bright, and overall it's a meal that would make your grandmother smile. The Sonoma-based Primavera offers...
Friday Fry #21 World on a Plate, champion of New England from here in the Northern California, has uncovered a new food novelty product, the Cool Dog Sundae an ice cream hot dog cradled in a sponge cake bun. According to the New York Times, who's obviously as excited as I am about the product, the creator, Peter Franklin, spent years perfecting molding technology to get an authentic looking hot--complete with pleats at the end. The next innovation are the toppings--ketchup (raspberry) and mustard (mango). Competition comes from the more established, Good Humour Choco Tacos. Distribution is limited to amusement parks, BJs Wholesale ($7.99 for 8) and of course, Fenway Park, home of the 2004 World Series Boston Red Sox. Chiquita, the world's largest banana producer, is purchasing pre-packaged salad producer Fresh Express. This diversifies Chiquita's product mix and provides a leadership position in the pre-packaged salad market. Bananas made up 85 per cent of their annual sales. According to the news article, "Fresh Express pioneered ready-to-dress salad greens in 1989 and now dominates 40 percent of the $2.7 billion market." Fresh Express also supplies McDonald's, Taco Bell and Pizza Hut with salads an d more recently with fruit. No doubt the benefit of a higher profit margin had a hand in the decision. Happy Birthday! Epicurious is 10. Born as a recipe database of 500 to CondeNet, a division of publishing giant Conde Nast it's evolved into a 20,000 collection from Gourmet and Bon Appetit. New user enhancements are expected in the...


what happens to the hole when the donut is gone?

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