March 15, 2005

Friday Fry #22 The qualities of an exceptional cook are akin to those of a successful tightrope walker: an abiding passion for the task, courage to go out on a limb and an impeccable sense of balance. Bryan Miller, N.Y. Times 10/23/83 via An advertising campaign that began with teaser billboards containing the message "inNw" have had me curious. Turns out it's part of a larger ad effort for which includes TV, text messaging and a website with language that shows I don't fit into the demographic target (16-24). It's a way of integrating text messaging to connect with teens. The riddle is solved, "inNw" means "If not now when?". It's also the tagline for the roll-out of the Doritos Black Pepper Jack. The package copy states that the chips, "combine the bold tastes of black pepper and pepper jack cheese to bring you a great new flavor with the intense crunch you gotta have!" It's a unique campaign to say the least. The world's most expensive tea bag--280 diamonds! Mexico City is in the throes of a revival. And in the city's Condesa-Roma district you'll find it on the menu. The younger generation has more money to spend on dining and chef-owners have responded by updating the type and quality of food that can be found on menus. As the Los Angeles Times article states, "a handful of women...are making waves by treating traditional Mexican cuisine with less reverence...with flamboyant presentations and unexpected combinations of common ingredients." Patricia Quintana, donned by...


what happens to the hole when the donut is gone?

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