November 12, 2004

Friday Fry #11 Dream On Do you have dreams of opening a restaurant? New York Observor attended the two-day seminar entitled "How to Open a Restaurant … and Make It Last" in New York and gives some highlights. Tidbits like the 4x markup on wine by the glass vs. a bottle of wine at 2-2 1/2x the retail cost. Or the industry statistic that roughly 60,000 restaurants will open in 2004, (165 a day) and about 25 percent will close before their first anniversary. Nutty Hot The 2005 Scovie Award winners have been announced. And for the third year running McGinn's Pistachio Tree Ranch Atomic Hot Chili Pistachio Brittle has taken a prize back to the ranch. Also Southwestern specialty foods catalog winner, Salsa Express whose catalog features picante sauce, corn tostada chips, chile rellenos and of course, a variety of salsas. There's also a (sorry) 'kicked-up' Blazin' Bloody Mary recipe that will make your next brunch a bash. Heat is On At one time Chef's Catalog was the leading catalog retailer of top-quality cooking equipment at a good value, both for home chefs and culinary professionals. In 1998 Neiman-Marcus acquired the cataloger. Today the catalog operation is being sold to a private equity group who has had success with catalogs for Peet's, Design Within Reach and Bare Escentuals. The problem I think is more than what Needless Markup suggests--competition in the space (that's the easy way out). In my view it's a lack of brand direction and a direct marketing focus--the list,...


what happens to the hole when the donut is gone?

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